NguJonathan Roeder kunye noJordyn Holman | Bloomberg



Iindaba ukuba Amazon.com Ngaba iivenkile zesebe ezicwangcisiweyo zithumele i-shudder ngokusebenzisa izitokhwe ezithengiswayo njengoko amanye amagama amakhulu kushishino enika ingxelo yemivuzo eyomeleleyo, umqondiso wokuba imingeni emitsha ilindele kwicandelo elijongene noxinzelelo.

IAmazon iza kuvula iindawo ezininzi eziya kukhuphisana neevenkile zesebe, iWall Street Journal ixele ngoLwesine, ikhankanya abantu abangaziwayo abaqhelene nalo mbandela.





Iivenkile zokuqala, iJenali inike ingxelo, kulindeleke ukuba ibekwe eCalifornia naseOhio kwaye iya kuba malunga ne-30,000 yeenyawo zesikwere ngobukhulu, enokuba ncinci kunevenkile yesebe eqhelekileyo.

IAmazon, enqabile ukuphawula kwingxelo, yaqala ngombono wayo wevenkile eNtsha yegrosari kunyaka ophelileyo eSouthern California . Ikhonkco leevenkile ezincinci ezilayishwe ngeteknoloji eyenziwe yiAmazon ukuya kuthi ga kwisibhozo kwiingingqi zaseOrange naseLos Angeles . Inkampani nayo yavula yayo Ivenkile ye-4-Star eGlendale kwaye Iinduli zaseWoodland .



Izabelo zabathengisi beebhokisi ezinkulu ezifana ne-Target Corp. kunye ne-Best Buy Co. zawa ngokukhawuleza ekurhwebeni kwangaphambili ngoLwesine ngaphambi kokuba zibuyele emva kwemini. Olu luphawu lokuba abatyali-mali basenokungazinanzi iindaba emva kokuba i-Amazon idlule kwintengiso yezitena kunye nodaka ihlulekile ukuvelisa ukuphazamiseka okukhulu obekulindelekile.

Intshukumo iyavakala. Iyakwandisa ukufikelela kwe-Amazon ngaphaya kweAmazon Go, i-Whole Foods kunye ne-Kohl's ngelixa ikwavula iindawo ezininzi zokuhambisa. Kwi-30,000 yeenyawo zesikwere, iindawo ziya kuba nomtsalane ngakumbi kuneevenkile zemveli ezikwi-mall ezinkulu ngokuphindwe kathathu. Amaziko e-off-mall strip anokufunwa, ngenxa yeprofayile yawo engcono yendlela, utshilo uPoonam Goyal, umhlalutyi omkhulu we-BI kwishishini lokuthengisa.



Iivenkile ezintsha ezinokubakho ziphakamisa imibuzo malunga nentsebenziswano phakathi kwe-Amazon kunye ne-Kohl's Corp., eyamkele imbuyekezo ye-e-commerce giant iminyaka emininzi. I-Kohl's Chief Executive Officer uMichelle Gass uye wakhankanya i-tie-up njengomqhubi wezithuthi zeenyawo kwikhonkco kwaye wathi uye wanceda ukuzisa abathengi abancinci.

Kudliwanondlebe lwangoLwesine, iGass iphawule intsebenziswano yekhonkco lakhe kunye neAmazon iseyimeko yokuphumelela kuzo zombini iinkampani.



Kubaluleke kakhulu kuthi ukuba sibe nomnikelo owahlukileyo ngokuchasene nalo lonke ukhuphiswano kwintengiso, utshilo uGass. Kukho isabelo semarike eninzi phaya.

Iziphumo zekota zeKohl zigqithise ulindelo. Izabelo ziqale zancipha phambi kokuba zitshintshe kusasa. Isitokhwe sinyuke nge-7.2% kwi-10: 53 am Macy's Inc., eyaphakamisa umbono wayo wokuthengisa kwaye yabuyisela isahlulo sayo, nayo yabona ukuzuza kwayo ukukhululeka okwethutyana kulandela ingxelo.



IAmazon inembali yokonakalisa abatyali mali xa ingena kwishishini elitsha, ukusuka kwigrosari kukhathalelo lwempilo. Kodwa izabelo zihlala zibuyela njengoko amabhongo e-Amazon ebaleka enyanisweni, njengelinge layo elibi kunye neJPMorgan Chase & Co. kunye neBerkshire Hathaway Inc. ukwenza kwakhona i-inshurensi yezempilo. Ukuthengwa kwe-Whole Foods ngo-2017 kuvelise ukwehla okubukhali kubaqhubi beevenkile ezinkulu, kodwa kwiminyaka kamva ukufunyanwa akuphumelelanga ukuphazamisa ishishini.

Ngelixa i-Amazon iyaziwa nge-e-commerce, ikwangumnikazi weencwadi ezithengisa izitena kunye nodaka kunye nezinye iifomati ukongeza kwi-Whole Foods kunye ne-Amazon Fresh. IAmazon iphinde yaphonononga ukuvulwa kweevenkile ezithengisa umxube wempahla yasekhaya kunye ne-elektroniki, iBloomberg ixelile.

'Ukunqongophala kwezinto ezintsha'

UNeil Saunders, umlawuli olawulayo weGlobalData, uthe inyathelo lamva nje leAmazon liza kuvavanywa ekuqaleni kodwa lingaphela liziindaba ezimbi kakhulu kwiivenkile zemveli.

I-Kohl's inokubandezeleka, ukuba kuphela ngenxa yokuba iAmazon inokuthanda iindawo ezifana nezayo, utshilo uSaunders kwi-imeyile. IMacy's, ebefanele ukuba iphuhlisa eyakhe imbono yevenkile encinci ebizwa ngokuba yiMarike yeMacy's, isemva kwegophe lokukhupha oku.

Wongeze ngelithi ukungabikho kwezinto ezintsha kwiivenkile zamasebe zemveli kuthetha ukuba ukhuseleko lwabo lubuthathaka kakhulu, ngoko ke into yokugqibela abayifunayo kukukhusela umhlaseli omtsha kwindawo yabo.

Amanqaku anxulumeneyo

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  • IAmazon yandisa indawo yokuthenga yepropathi yeBay Area
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